Race Series Promotion
Be the series they discover next
The Featured slot inside The Racing Line puts your championship in front of a passionate, dedicated fan base at the exact moment they're deciding what to watch.
100,000+
motorsport fans
250+
series covered
4.8
average rating
The algorithm is not on your side
On YouTube, a regional or feeder championship is competing for the same recommendation slots as Formula 1 and NASCAR. The algorithm feeds people more of what they already watch, so the biggest series keep getting bigger and everyone else fights over what is left. Great racing does not get surfaced just for being great.
The Racing Line levels the playing field. Fans here are not shown whatever maximises watch time; they are shown what is racing this week, side by side, whether it is a world championship or a national series. A Featured slot puts you in that line-up and finds the fans you need.
Why this audience
The people using The Racing Line are not casual viewers who happened upon a race. They have gone looking for one. They open the app on a Saturday morning to find out what is on, and they follow more than one championship by definition. That is the whole reason the app exists.
That makes them unusually open to something new. A fan who already follows six series is not protecting their weekend for one of them. Fans regularly tell us they have picked up championships through the app that they had never heard of before.
A Featured slot reaches them there, inside the app, next to the calendar they came for. Not an ad they scroll past on the way to something else.
What a Featured slot includes
A Featured card on the home screen
Your series takes the Featured slot fans see when they open the app, alongside the race weekend they're already checking.
A full feature page
Hero image, two sections of written copy, and a photo gallery with credits. Room to tell the story properly, not a banner ad.
Video
Embed a YouTube video in the feature so fans can watch the racing without leaving the app.
Links that go somewhere
Your website, a contact link with your own call to action, and your social channels.
Linked to your series
The feature ties to your championship, so fans who follow it and fans discovering it both land in the right place.
Sponsor slots
Your commercial partners can be credited on the feature, so the slot works for them as well as for you.
Who it suits
Championships that are worth watching but do not have the marketing budget of a world series. National championships, one-make cups, karting series, historic meetings and club racing all sit alongside the biggest names in the app, and are found the same way.
It also works for a series with a specific moment to push: a new season, a new broadcast deal, a blue-riband round, or a change that fans would want to know about.
Get your series featured
Tell us about your championship and what you want fans to know. We'll come back with availability and what it would cost.
Get in touchGet The Racing Line
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